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Faye Combs, Owner and Web Designer Email - fayecombs@comcast.net Telephone - (615) 662-1744 Nashville, Tennessee |
If you want more customers/clients, you should be online, regardless of your industry.
Your web page or website is your online marketing tool. |
For most small businesses, a Web site is rapidly becoming a basic requirement of a marketing plan.
A site can help you reach one or more of the following goals:
Types of Websites THE SIMPLE ONE PAGE ONLINE "BUSINESS CARD" The simplest possible Web presence is a one-page site that tells people how to find your business in the "real" world. It should include:
See example of a one page "business card" ad. |
THE MULTIPAGE EXPANSIVE WEBSITE
For better marketing, create an expansive site. If you're interested in active marketing for your business, you can expand your Web site to make it a more robust online marketing tool. In this scenario, the website's job is to convince customers to take that next step: call you to place an order or set up an appointment, or drive to your office or storefront. Your site is essentially your online marketing brochure, one that's more effective than a printed marketing piece. Web sites enable customers to dig deep into the information they care about, without overwhelming them with the stuff they don't want or need to know. That's hard to pull off in a paper brochure. You can approach crafting the website as you would any other marketing brochure. Use color, graphics, photos and words to get across four key thing s about your business: See examples of Multipage expansive websites: Site One Site Two |
©2011 jmgwebdesigns.com. Nashville, Tennessee - Telephone - (615) 662-1744 - Email fayecombs@comcast.net |